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Accepting Payments Online: An ECommerce Web Site Overview
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total "do it yourself" programming to turnkey packages. You can accept online payments from an ECommerce Web site in two...
eCatalog - a Key Component of Your eCommerce Initiative
In recent years, Internet virtually has become major driving force of economic and technological growth in many industries. It is fundamentally changing the way companies operate, do their trade and interact with each other and it is giving birth...
eConnect: eCommerce development for Microsoft Great Plains
Microsoft Business Solutions Great Plains has several options to enable web ordering. Traditionally Great Plains Dynamics/eEnterprise had eOrder – this is ASP pages based ordering application, enabling you to place or retrieve your Sales Order...
Ever Wondered What An eCommerce Merchant Account Is?
An eCommerce merchant account can be likened to the cashier of an actual, physical store. They process payments, and eCommerce merchant accounts do the same, albeit, with added flair and whole lot more features.
Much like how an actual, physical...
Getting Started In Ecommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the
sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
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